During a recent conversation with Famitsu, Sega chief Shuji Utsumi addressed the company’s approach to game distribution. While Sega considers the move to digital distribution essential for boosting the performance of its premium-priced games on PC and consoles, physical copies will continue to play a significant role in its identity.
Utsumi explained that the growing PC gaming community is a key factor behind Sega’s shift toward a more digital-focused strategy. Even in areas where consoles have limited popularity, dedicated gamers can still enjoy titles on their PCs. Sega intends to enhance its digital platform to reach these markets, aligning with its objective of evolving into a more “digitally-aware and internationally-oriented organization.” Notably, Utsumi pointed out that Sega’s internal culture historically leaned toward a “physical-first approach,” making this transition a deliberate effort.
Moreover, Sega faced a challenging period in 2025. Games that were expected to be major hits fell short of their sales projections (Sonic Racing: CrossWorlds, for instance, missed its sales marks despite positive feedback from reviewers). In response to these outcomes, Sega is preparing to introduce strategies that will help them sell more of their titles.
Nevertheless, Utsumi emphasized that, as a company with console roots, Sega still respects physical media and is striving for a distribution model that lets it embrace digital options without leaving behind the traditional format.